They're competitive, mechanical, collectible and under ten dollars. The company says million of them have been sold worldwide. They first hit the U. But Derryl DePriest says it was only conceived as a "three-year brand. The original Beyblade was made by the Japanese company Takara Tomy. And, like Transformers, there are different Beyblade characters like Storm Pegasus and the nefarious L-Drago who, curiously, spins to the left.
DePriest says the Japanese company created the series with a storyline built around a collection of kids "who harness and master the power of spirits. They come in many different colors and designs. What makes Beyblades so special is that they are made up of five parts--bit chip, attack ring, weight disc, spin gear, and blade base--and can be made to specialize in attack, defense, or balance depending on the combination of parts.
B eyblades first went on sale in July , and a comic about kids who play with them began to appear in a comics magazine at about the same time. A related video game was also released for Nintendo's GameBoy machine. But what really set off the boom was a TV cartoon series that began airing in January Since then, the manufacturer of Beyblades has had difficulty keeping up with the demand, and toy stores and supermarkets across Japan have been selling out of these hot products.
Some people have had to stand in line for three hours to buy them! With the same name, the Bakuten Shoot Beyblade anime premiered on January 8, on multiple Japanese television channels, though the most prominent was TV Tokyo.
The anime proved to be a smart strategy to increasing popularity, as two anime sequels followed, Bakuten Shoot Beyblade and Bakuten Shoot Beyblade: G-Revolution in and , respectively. Hasbro, American toy company, sought out to license the Beyblade toys outside of Asia, due to their huge popularity. In , Hasbro introduced Beyblade to Western audiences, effectively strengthening the brand in addition to recognition.
The anime and manga were also translated internationally, with Bakuten Shoot Beyblade renamed simply Beyblade. Although the franchise plowed strong revenue sales, popularity began declining sometime in , due to the Hard Metal System. The decline became universal and Beyblade slowly faded away in Three years later in , Takara Tomy publicly announced intentions to revive their old Beyblade brand for a new generation.
August 9, saw Metal Fight Beyblade ' s release; in addition to a new manga and anime completely unrelated to the previous ones. The show, which is launching its second season on Cartoon Network in the fall of , is just one facet of the spinning-top universe.
Beyblades are the newest accessories de rigueur for boys ages 8 on school playgrounds around the country. To set up a proper battle, a plastic stadium and launching gear are required, in addition to the tops.
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