What does it mean to impact the backer experience? In the past two years, how has the backer experience changed? One is just making it simpler and easier for backers to find projects that they would care about.
What we saw in our platform was that creators just kind of off the bat had the same level of uncertainty everybody else was feeling. There were some very, very concerning times. Even though creators were launching fewer projects during that really difficult time, what we saw was that the backers remained extremely eager to keep pushing forward and supporting creative work. That engagement actually continued through. About four or five months after that initial dip, we slowly started to see some of the creators come back online, because I think they also started to recognize that the backers are there.
And so what that did for us is that started to give us a bit of understanding here that we should start to connect back to the creators and let them know that the backers are here. This interview has been edited for length and clarity. The proven approach is to set two major hypotheses right at the start and then work on getting them tested:. You will need to build a base prototype to test the first hypothesis and, if it works, you can then work on turning it into an MVP or a short demo version for your future commercial product.
You can then get people to test it for free and prepay for the full version. Getting people to actually back their interest with their wallet means you already have customers, not merely enthusiasts, and it significantly increases the chances of a successful project. As soon as you have something to test, conduct short surveys to better understand your customers by gathering and analyzing the reasons why and for what purpose s they would want your product.
Here at memoryOS, we called the first couple thousand of our leads and had many insightful conversations to help us connect to our audience on a more personal and emotional level. Alex Ruzh Contributor. Share on Twitter.
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