But the biggest recent advancement to hit our Mayberry, R. Whoop, whoop! Bless his soul! Madison Avenue pays real cash money to copywriters to invent such testimonials.
This one was for real! They use the same branding — the distinctive red-and-yellow color scheme and that zippy little star logo. He loved that cuddly little gaseous mass — the star not the jalapeno burger! Shortly after our daughter and son-in-law moved from Southern California to North Carolina nearly 14 years ago, the family had another Hamburger Star close-encounter.
Facebook Twitter Email. Hardee's, Carl's Jr. Lizzy Alfs The Tennessean. They didn't, and sold it a few years later. Nevertheless, it was clear both brands were looking to become bigger than themselves. To cover more ground. To find a way to put their names -- and burgers -- into the minds and stomachs of more Americans.
And like any happy marriage, they let each other breathe: rather than totally rebrand every Hardee's into Carl's Jr -- or visa versa -- they decided to let each brand continue to exist… at least by name.
Entire generations had grown up with Hardee's, and we didn't want to lose that. Even though both brands managed to keep their names, they began coalescing into one entity. So much so, sometimes it's hard to tell the difference. Carl's Jr still exists primarily on the West Coast and the Southwest, with a handful of locations in the Northeast.
Hardee's operates, well, basically everywhere else -- including the Midwest and South. But from the outside -- with a basic red and yellow color scheme and an anthropomorphic star mascot named… Happy Star -- both brands appear exactly the same, apart from the name. Ostensibly, it would appear that CKE combined the two companies, but only kept the name in an effort to retain fans. Inside, their menus have been trending towards some semblance of middle ground. This is Carl Jr's menu. This is Hardee's menu.
A quick glance will prove the only difference is that Carl Jr's served green burritos, and Hardee's serves red. Oh, and Carl's Jr serves salads classic West Coast move! But once you peel apart the layers of the menu -- and the culture of each brand -- you start to see the subtleties that actually make a difference. People have strong opinions here In fact, Hardee's rise was far more fast-paced than Karcher's: Within the decade, almost locations flourished. Former chief marketing officer Jeff Jenkins said, " But the merger may lead to a bit of confusion when diners cross state lines.
Wide Open Eats notes that Carl's Jr.
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