How-to videos , which walk the viewer through how to do something step-by-step, are a no-brainer for people who want to walk away with actionable learnings. The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability.
The blog video we created for our video email marketing post recaps the content of the post in under four minutes. Customer stories are the bread-and-butter of middle-of-funnel content—basically every brand has them. Case study videos , which tell the stories of your clients, are a great way to add authenticity and trustworthiness to your customer stories. A written quote could be faked. Social media platform Hootsuite regularly publishes case studies with customers across different industries succeeding with social.
Many of them include a video component, like the one pictured below about the British Museum, which prominently features a video version of the story. Support portals, also known as knowledge centers, give people a chance to get answers to product-based questions themselves. Knowledge centers let people self-serve rather than contacting a human support agent. How-to videos , which walk viewers through steps to help them achieve a certain outcome, are a perfect fit—whether visitors are trying out a new feature or aiming to solve a recurring issue.
The Vidyard Knowledge Base answers questions about the product. Articles typically include both written instructions as well as a screen recording how-to video that shows users exactly what to do. Culture videos, which can focus on your existing employees, let you give potential applicants a real feel for your organization. You can showcase a day in the life of a real employee, do a highlight reel of your office, get testimonials from people about why they love working there, or even feature your leadership team talking about the business.
Your webpage gains nothing from the addition of a poorly thought out and badly made video. Above all else, make sure that your video adds something to the content around it. In fact, you can produce good videos just about anywhere. That can be as simple as shooting near a window for natural light and reducing background noise. When deciding where your video belongs, think about the context of it and its relationship to the content on the rest of your page.
Videos that take up valuable real estate at the top of your page should draw the viewer in and tell them what they need to know. When you make your video the focal point of your page, the other content on the page like copy, images, etc. Feature videos should be well-produced, attention-grabbing, and speak to the overall message you want users to walk away with. Another option for a video that appears at the top of your page is a background video, sometimes known as a hero video.
These are soundless videos that you use instead of an image background. The movement helps pull visitors into the page while also serving as a visual treat that highlights your product. These videos might also speak specifically to the subsection of the page they sit within. Knowledgeable human evaluation is required to determine if a site is accessible. When equivalent alt text is provided, the information is available to people who are blind, as well as to people who turn off images for example, in areas with expensive or low bandwidth.
Some people cannot use a mouse, including many older users with limited fine motor control. An accessible website does not rely on the mouse; it makes all functionality available from a keyboard. Then people with disabilities can use assistive technologies that mimic the keyboard, such as speech input. There are also transcription services that create text transcripts in HTML format. We encourage you to explore this website, or look through the WAI Resources list. Keyboard Input Some people cannot use a mouse, including many older users with limited fine motor control.
Content delivery networks in general are a lot cheaper than they used to be, which means more and more website operators are getting their hands on simple geoblocking tools.
Other times geoblocking can really cause problems. Another person may be unable to read the news from a major international city, or plan a trip abroad because travel websites are all unavailable from their home.
Restricting access based on geography is unlikely to affect all internet users equally. But it might be expensive, expose users to additional tracking of their online activity , or require a level of technical literacy that not everyone has.
Even if a user can ultimately access the content they were originally denied, they may bear a significant burden to gain access to the wider internet.
At least some users are likely being unfairly denied access to online services because their network address is determined to be somewhere they are not. However, rather than expanding the accessibility and accuracy of geoblocking, our group is encouraging researchers to address the needs of websites while maintaining as open an access policy as possible. Donald A. Norman former VP of research at Apple Computer.
Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.
The latest articles about interface usability, website design, and UX research from the Nielsen Norman Group. Subscribe to the weekly newsletter to get notified about future articles. The Biggest Mistake in Writing for the Web. Why Chunking Content is Important.
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